Ooops – I sent you the wrong email

Hey ,

I sent an email yesterday – or rather my email automation system did – and it wasn't one you were supposed to receive! I got a sudden flurry of 'out of office' notifications and I immediately realised what I'd done.

While my husband was watching the football (he's a Liverpool fan, so it was nail-biting – for him at least!), I went through my entire mailing list and tried to decide which of the following two groups each person fell into:

Designers, makers, craftspeople and small businesses with making at their heart.
Bigger brands, event organisers, publishers, editors and folks otherwise involved in the craft and design industries.

I put you into the latter group (if I got that wrong, please feel free to unsubscribe from this newsletter and subscribe to my Making Design Circular newsletter instead).

Last week, I also spent some time finessing my 'welcome sequence' – the series of emails people get when they sign up for my e-newsletter for the first time to make sure they land well in my world.

By tagging you in the latter group, I inadvertently triggered my shiny new welcome sequence, so you received the first of those emails yesterday. Please be reassured that I have not signed you up for anything new – I am just changing the way I send my newsletters.

I am assuming that you are not the right audience for Making Design Circular (and again, if I got that wrong, please feel free to subscribe to my Making Design Circular newsletter instead) and I'm aware I've been sending a lot of newsletters relating to that part of my business, so by splitting my mailing list into two groups, I can now send you less frequent newsletters with more relevant content.

I've actually taken another look at the rest of my welcome sequence, and I kinda love it, so I'm going to leave you in that automation – there are two more weekly emails – and then you'll receive a monthly(ish!) email from me, which will be focused on my musings on defiant hope as well as what I've been up to with my author, journalist, keynote speaker, and podcaster hats on.

Hope that all sounds good.

I'm so glad you're here.